APPLE’S CHINA STORES TO SELL AIR QUALITY MONITORS
Author: Baber Saeed
Apple Inc.’s (NASDAQ:AAPL) China stores have decided to put Origin’s “Laser Egg” air quality monitors on its shelves to help concerned Chinese citizens in monitoring the air quality and pollution levels and staying safe starting from Wednesday, according to market reports. Beijing was covered in a cloud of thick smog yet again this week with air pollution reaching alarming levels. As the major cities of China start to get engulfed by bad quality breathing air, air quality monitors are fast becoming the hot stock.
The Laser Egg is likely to cost around 499 yuan ($76) and it will allow the users to evaluate air quality and subsequently take necessary precautionary measures. Shanghai and Beijing, two of China’s mega cities came under the scanner for all the wrong environmental reasons in December 2015 because of layers of thick smog covering their atmosphere. The public health warning system installed in these cities hit the red alert level for the first time since it was put in place in 2013. This created public panic and the government had to resort to advising people to stay at home and providing them with protective masks.
Origin’s co-founder Liam Bates proposed the idea of air quality monitors a caouple of years ago. He was a regular visitor to China since childhood, but ever since his girlfriend’s asthma reignited on a latest visit to Beijing, Mr. Bates realized the gravity of the pollution problem that the country was facing. Upon visiting a park in Beijing where Origin co-founder and his girlfriend hiked a small hill, they found breathing extremely taxing and could not see around because the air was much polluted. This incident made Mr. Bates work seriously towards what has now become a necessity in major urban centers in China.
Mr. Bates’ company now sells both air filters and air quality monitors. The much popular monitors caught the eyes of Apple’s Chinese staff when people started bringing them to workplace. The inevitability of keeping a monitor handy is becoming so obvious nowadays in China that people who bought it for home use are now bringing it to workplaces to remain updated with the air quality.
As for how the Laser Egg device works, market reports suggest that a small fan is planted in it that propels the air past a laser that refracts off tiny particles in the air and by employing an algorithm calculates the air’s quality. The term used for measuring air quality is called AQI (Air Quality Index). A complimentary app called the “Breathing Space” that comes with the Laser Egg enables users to compare the readings with the outdoor measurements and then track them for future movements. […]