WHY THE APPLE STORE PICKED A BEIJING STARTUP’S LASER EGG AQI MONITOR
Author: Catherine Lai
Less than a year after its release, the Laser Egg air quality monitor, made by Beijing-based startup Origins, will be sitting on the shelves of Apple Stores across China starting today.
The founder of Origins, Liam Bates, said he can’t share the details of their cooperation with Apple just yet, but the product is now available in 29 stores across China and Apple will be actively pushing the product. The Laser Egg will also be available on Apple’s online store starting March 24.
Origins is a small startup that was founded in January 2014 in Bates’ living room by Bates, a Swiss national, his Chinese partner, and his Canadian wife. Besides the Laser Egg, the company also makes air purifiers and filters. Their main sales channel is their WeChat store, though the Laser Egg is also available at several expat grocery stores in Beijing.
Bates says Apple picked Origins because they really liked the product. It got noticed by Apple when their staff started bringing Laser Eggs to their offices in Shanghai.
“We were very lucky that way – Apple came looking for us instead of the other way around,” says Bates.
Considering Apple’s push into smart home products and the increasing demand for air quality products in China, it makes sense for Apple to put the sleek and functional Laser Egg on its shelves. It’s been very popular with expats and Chinese consumers since it came out, with sales doubling per month on average since its launch in June. […]
[…] “If you can make iPhones here, you can make Laser Eggs,” he said.